Fondazione Alinari Timagit n tneɣruft sɣur Frush Design

Fondazione Alinari Timagit n tneɣruft sɣur Frush Design d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2021

Fondazione Alinari Timagit n tneɣruft

sɣur Frush Design

Amsaɣ: Frush | Creative studio

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

41,261

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #125706

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Fondazione Alinari Timagit n tneɣruft

Fondazione Alinari d timagit n tneɣruft i yettwaxedmen i Fondazione Alinari per la Fotografia, d takebbwant tazayezt i yettwabnan di Firenze i uḥraz, ussefrek d ussefti n tegrumma n twelfa n Alinari. Timagit tebna ɣef usekkil amecṭuḥ A, i yellan d abestan n tesga n tkamiṛa, i yxeddmen daɣen d aḍebsi i tewlafin n tneffust tamezruyt. Aḥraz n isekkilen ittwaḥewwsen d ugalis aberkan d umellal d asmekti n tafat d tili. Anagraw yettwasnas ɣef iɣawasen n usiggez, tikitiwin, ikaṭulugen, aznuzu d usmel web.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Fondazione Alinari Timagit n tneɣruft d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Fondazione Alinari Timagit n tneɣruft ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Tigejdiwin & Akemmus: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tibzimin: brand design, merchandising, print materials, visual identity
Tasnakta n Ufares: Brand design and visual identity and language.
Asewḥel n Usnulfu: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Anadi: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Aseḥbiber: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Tanzagt n Usenfar: The project started in October 2020 in Florence (Italy) and it is still going on.
Tanila n Umahil: It's a brand identity project to identificate a new public subject.
Ibrivan: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Igmamen n Terbaɛt: Giuditta Valentina Gentile