Kairi Murakami Asemyi n Twennaḍt n Ugraw by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LbrunzUnuɣ· 2021
Kairi Murakami Asemyi n Twennaḍt n Ugraw
Client: Iki Retreat Kairi Murakami
Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #125764The Design
About Kairi Murakami Asemyi n Twennaḍt n Ugraw
Kairi Murakami d asemyi n twennaḍt n ugraw i d-yettwaxedmen i yiwet n lokanda deg Tegzirt n Iki, di Nagasaki, Japun. Ticreḍt tebna ɣef ukanji Ichi, s tɣara-s yellan d yiwet n yizirig aglawan, i d-yettbanen deg yisem n lokanda. Izirig-a i d-yesmektay daɣen tamuɣli ɣef Taɣzut n Yunomoto, d anagraw amezwaru i d-ẓerren imsafraḍ ass n tuweddin-nsen. Alugu yebna seg yizirigen izlalgen d yiḍulaqen, isbeggen-d annar amellal wugaren tazmert d wazal deg yiwedrar. Initen ttafen deg-sen aseɣtay yesnetḍen s tsertit n uɣili n yiṭij. Twennaḍt-a tettwasemres ɣef isinaren n texxamt tunẓift, ivergiten n tmahalt akked yisura n tuccḍa, s wakken ara d-tesken lokanda am wexxam wis sin.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Kairi Murakami Asemyi n Twennaḍt n Ugraw d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Kairi Murakami Asemyi n Twennaḍt n Ugraw ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Kairi Murakami Asemyi n Twennaḍt n Ugraw yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
- Dimensions & Packaging
- Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
- Tags
- Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
- Production Technology
- The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
- Design Challenge
- The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
- Inspiration
- I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home. - Project Duration
- Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
- Operation Flow
- The main concept of the brand is to design a landscape that would be our second home for the customers.
- Patents
- Copyrights Daisuke Kobayashi
- Team Members
- Creative Director & Designer Daisuke Kobayashi
- Image Credits
- Photo Daisuke Kobayashi
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