Smartmoov Timeɣnest n temyell-t sɣur Ricardo Filipe Lopes da Silva

Smartmoov Timeɣnest n temyell-t sɣur Ricardo Filipe Lopes da Silva d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2023

Smartmoov Timeɣnest n temyell-t

sɣur Ricardo Filipe Lopes da Silva

Amsaɣ: Smartmoov

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

10,211

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #126213

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Smartmoov Timeɣnest n temyell-t

Tazmilin tigejdanin n uneɣruf-agi n temkeṛḍiwt d tunigin akked usismel n temkeṛḍiwt. Amaḍlan yezmer ad yessefhem temkeṛḍiwt-is ɣer tifrat imsudan yugaren s tunigin, s wakka ad yesnerni tazlibt n temkeṛḍiwt-is deg usaḍuf. Tamyellt tsuḍus timeslayin-agi s tarrayt imḥerken akked tudsit umsul s unagraw ubdid n wallen, yettwazuḍ i wakken ad d-issendeh imnayen iɛeqqan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Smartmoov Timeɣnest n temyell-t d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Smartmoov Timeɣnest n temyell-t ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Tigejdiwin & Akemmus: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tibzimin: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Tasnakta n Ufares: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Asewḥel n Usnulfu: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Anadi: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Aseḥbiber: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Tanzagt n Usenfar: August 2019 to November 2019 in Curitiba, Brazil
Tanila n Umahil: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.