Jalebi Timmezgunt n Ugezzum sɣur Raageshwari Kandaswamy

Jalebi Timmezgunt n Ugezzum sɣur Raageshwari Kandaswamy d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2022

Jalebi Timmezgunt n Ugezzum

sɣur Raageshwari Kandaswamy

Amsaɣ: MIT Institute of Design

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #126528

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Jalebi Timmezgunt n Ugezzum

Jalebi d timmezgunt n ugezzum i yiwet n tmarka n loiz n tira n zzman-agi. Lezzuz n loiz-agi ttusersen ɣef leḥlawat tineslemin n Yindya. Aɣanib abadu yettawi-d ɣer imzenzaɣen n webrid i yzenzen leḥlawat akked ttfaked yettwaṭṭfen s werrsim n tesɣunt. Alugu yettwaxdem seg usekkil J akked usenfali n jalebi. Tira, ini d ukayad ttakken i temmezgunt udem yettwassnen maca amaynut. Tamezgunt-agi tettwasnas ɣef ikuban, ifelwiyen n umenu, isaduyen d wudmawen i wudem yettwafernen d ijmi. Afelwi n umenu yettwabna s waṭṭasen n tugniwin, tugna tazwart d taluft ittban-itt yesɣan yesnifil ɣef umezdi n tmezliyin.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Jalebi Timmezgunt n Ugezzum d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Jalebi Timmezgunt n Ugezzum ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Tigejdiwin & Akemmus: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Tibzimin: Brand Identity, Logo, Identity Design, Ice cream
Tasnakta n Ufares: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Asewḥel n Usnulfu: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Anadi: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Aseḥbiber: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Tanzagt n Usenfar: The project started in September 15 as a part of college project and finished in October 3rd.
Tanila n Umahil: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.