Bay Taḥanut n Zzin sɣur SIG Design d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

UzzalAgensu· 2022

Bay Taḥanut n Zzin

sɣur SIG Design

Amsaɣ: Sephora

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Agensu

10,434

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #127738

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Bay Taḥanut n Zzin

Izririgen ibekkaḍen d imellalen n Sephora ttuseqdacen d tneqqiḍt tawaltut i wakken ad ssewhun asfaw n medden udiɣ ad d-awin taskant ufrant i yinebgawen. Taẓeṛt tuṭṭiwant d usuddes azirig n tegriwin d-ttbanen d tasaḥlit n Sephora, ayagi d-yettak taskant tawaltut tayeḍ. Izririgen yellan ɣef yejdawalen ibekkaḍen d imellalen ttwasɣuren ɣer wezzar n tallunt, s waya d-tekka tneqqiḍt tawaltut tagejdant.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Bay Taḥanut n Zzin d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Bay Taḥanut n Zzin ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Tigejdiwin & Akemmus: The project space is 424 ㎡.
Tibzimin: cosmetics retail space, bay, stripes, consuming experience
Tasnakta n Ufares: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Asewḥel n Usnulfu: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Anadi: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Aseḥbiber: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Tanzagt n Usenfar: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Tanila n Umahil: /
Igmamen n Terbaɛt: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Imsuren n Tugniwin: Image #1-image #5 Photographer ：Lerong Huang