Fantasy Factory Taḥanut n Zzenz by SIG Design is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
DdhebAgensu· 2022
Fantasy Factory Taḥanut n Zzenz
by SIG Design
Client: Nayuki
Tarbaḥt A' Design Award n Ddheb Winner in Agensu Category
Verified Award Winner
Verify Award Status for #127744The Design
About Fantasy Factory Taḥanut n Zzenz
Lmεeṛḍa n tixyal s tunfaxt deg umḍiq-is d tɣawsa tagejdant n zzenz, tegber atay, zzenz, tikci IP, akked iḥeddaden n bar i tmerna n teḥanut n lmεeṛḍa s waṭas n tiwuriwin. Tikti n usnefli FTY tettwakkes seg Factory. F yebḍa ɣef Fair. I wemḍan ameqqran n yimdanen d tugniwin timeqqranin n yifarisen, tallunt tettwahegga am ssuq. T yebḍa ɣef Time. Ini n teḥanut yettwakkes seg ubeddel n yiniten n igenni, yemmal-d asnifel n wakud n wass. Y yemmal-d You (ineggura). Ineggura yemgaraden deg temẓilt i d-yessiɣẓen allal n umyigaw s waṭas n teglamin.
The Recognition
About the Tarbaḥt A' Design Award n Ddheb
Fantasy Factory Taḥanut n Zzenz d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Fantasy Factory Taḥanut n Zzenz ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
- Dimensions & Packaging
- Project area is 1100m²
- Tags
- multifunctional space, factory store, retail, fair, baking
- Production Technology
- Many market research was carried out about target market and similar retail stores.
- Design Challenge
- a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model. - Research
- Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present. - Inspiration
- The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
- Project Duration
- The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
- Team Members
- Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee - Image Credits
- Image#1-Image#5 photographer: Nayuki, 2019
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