Blue Frog Bar d Resṭuran sɣur SIG Design

Blue Frog Bar d Resṭuran sɣur SIG Design d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

UzzalAgensu· 2022

Blue Frog Bar d Resṭuran

sɣur SIG Design

Amsaɣ: Blue Frog

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Agensu

19,467

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #127951

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Blue Frog Bar d Resṭuran

Blue Frog yettmuddu učči yettwağemren d cocktails. Asnulfu-agi yesra ad d-yesken timerna n yidles atraru amarikani. I d-snulfun tallunt yeldin d tilelli i ulmas ɣer wuḍan yemgaraden n tegrawla, akken iseqdacen ad sɛun tirmit n uččči yelhan. Tussna tamaynut n 100 shots tettawi-d lferḥ d uɛraḍ i yiseqdacen. Ihi, abar d agejdan n teẓri i yetrarun lferḥ ɣer meṛṛa tallunt. Seqdacen-d ilfan yemgaraden, talɣiwin s waṭas n yiswiren d uɣanim n tẓuri akken ad d-snulfun tallunt n tɣara ɛlayen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Blue Frog Bar d Resṭuran d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Blue Frog Bar d Resṭuran ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Tigejdiwin & Akemmus: The project area is 404 sqm.
Tibzimin: restaurant, bar, Modern American, artworks
Tasnakta n Ufares: Desktop research and on-site market research.
Asewḥel n Usnulfu: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Anadi: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Aseḥbiber: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Tanzagt n Usenfar: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Tanila n Umahil: /
Igmamen n Terbaɛt: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Imsuren n Tugniwin: Image #1-#5 photographer: Nick Sing