Future of Banking Tugniwin Timezgiyin Tiseglawiyin by Moree Wu is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Usaru, Avidyu d Usmussu Competition Category.
LfeṭṭaAsaru· 2022
Future of Banking Tugniwin Timezgiyin Tiseglawiyin
by Moree Wu
Client: Julius Baer
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Asaru Category
Verified Award Winner
Verify Award Status for #128313The Design
About Future of Banking Tugniwin Timezgiyin Tiseglawiyin
Tmeṭṭut Wu tesnulfa-d tavidyut-a i Julius Baer iwakken ad tessegzu tarrayt n uxeddim n ufaris-nsen amaynut unurmid i yimsekramen-nsen izemren. Seg usileɣ n tikta, azgen n tqeṣṣit, usileɣ n yikadraten n uɣanib ar usmutti, tufa amek ara d-tessken s tugna amgirut gar usuddes akerzan, usurmid akked tallit tamaynut. Terna-d timsal tigezriyin iwakken ad tesnerni tasgendit. Axemmem amesnulfu d tetiknulin ttwaseqdacen iwakken ad texleq tavidyut s tigzi n tqeṣṣit tefded akked teẓri tigezriyin. Tavidyut-a tesskan-d imal afernan ara d-yaweḍ ufaris amaynut unurmid.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Future of Banking Tugniwin Timezgiyin Tiseglawiyin d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Future of Banking Tugniwin Timezgiyin Tiseglawiyin ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
- Dimensions & Packaging
- 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way. - Tags
- Motion Graphics, Animation, Cel Animation, Styleframe, Video
- Production Technology
- Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
- Design Challenge
- The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself. - Research
- This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
- Inspiration
- All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
- Project Duration
- The project started in December 2019 in New York and finished in March 2020 in New York.
- Operation Flow
- All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
- Team Members
- Moree Wu
- Image Credits
- Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
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