Mao Xin Tea House Tamagit taẓriwant sɣur ChingYu Liu

Mao Xin Tea House Tamagit taẓriwant sɣur ChingYu Liu d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2022

Mao Xin Tea House Tamagit taẓriwant

sɣur ChingYu Liu

Amsaɣ: BlackLiuStudio

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

10,134

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #132541

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Mao Xin Tea House Tamagit taẓriwant

Axxam n tay Mao Xin yettwaxdem i d-yessken tajmilt n tay n usammar akked yidles-is. S umata, tay-agi yesɛa tabɣest-is tamzayant: sin n iferwen i yal aẓar. Mi tent-id-ssemhalen d yidles n tay adigan, yeshel aṭas ad tent-id-seddukklen s yidles Zen acku aṭas n yigemmaḍ ttwaselkamen s talɣa n tazɣuḍt am urti n iẓuran ajapuni.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Mao Xin Tea House Tamagit taẓriwant d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Mao Xin Tea House Tamagit taẓriwant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Tigejdiwin & Akemmus: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tibzimin: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Tasnakta n Ufares: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Asewḥel n Usnulfu: Finding the right design to attract the attention of a younger generation of new users.
Anadi: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Aseḥbiber: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Tanzagt n Usenfar: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Tanila n Umahil: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Igmamen n Terbaɛt: ChingYu-Liu
Imsuren n Tugniwin: ChingYu-Liu, 2021.