Dona Vitamina Primary Function: Timagit n tegdudt sɣur Ruis Vargas

Dona Vitamina Primary Function: Timagit n tegdudt sɣur Ruis Vargas d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2022

Dona Vitamina Primary Function: Timagit n tegdudt

sɣur Ruis Vargas

Amsaɣ: Laika

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #134862

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

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Afeṣṣel

Ɣef Dona Vitamina Primary Function: Timagit n tegdudt

Dona Vitamina d asenfaṛ n tmagit n tegdudt yettwaxedmen i yiwet n tegdudt n yizumal yellan yakan. Alugu yesken tameṭṭut tavikturiyant iɛerqen wallen-is tessen yizumal, tugna d tazeḥḥakt n tmeṭṭut i yesɛan iman-is. Akken ad tettwazegzu tikti-agi, ttwasuneɣ-d aṭas n yisunanen n tilawin n leǧnas yemgaraden s ubeddel n stencil, ttwaseddukklen d tefyar timeẓyanin i yessefṛaḥen. Isunanen-agi ttbanen ɣef umuqel, tayugt, tiqerɛas, tikartawin, tinkeṛfin d yiwet n leḥyeḍ ameqqran yettwaxedmen s ufus. Aṭas n yiferdisen yettwaḍebɛen ttwafernen s uḍbaɛ n offset s yini CMYK, tiqerɛas ttwaḍebɛent s silkscreen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Dona Vitamina Primary Function: Timagit n tegdudt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Dona Vitamina Primary Function: Timagit n tegdudt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Tigejdiwin & Akemmus: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Tibzimin: Branding, Logotype, Package, label, illustration
Tasnakta n Ufares: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Asewḥel n Usnulfu: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Anadi: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Aseḥbiber: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Tanzagt n Usenfar: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Tanila n Umahil: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Ibrivan: Laika
Igmamen n Terbaɛt: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Imsuren n Tugniwin: Photo by: Madelaine Seagram and Laika