Lfeṭṭa Unuɣ · 2022
SP Saffron Grotesk Amedya n Tsefsit
by Paul Robb and Moira Bartoloni
- Tarbaḥt A' Design Award n Lfeṭṭa 2022 in Unuɣ
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 37,632
- Verification code BD1072EDE7 · Verify this award
Colors
About SP Saffron Grotesk Amedya n Tsefsit
Saffron d tasefsit taseddast tanesɣest tamaynut neo-grotesque war tigerman, s umgaraden imeknanen iǧehden, i yessersen ɣef uẓawan d ilugan tiseddast n ttrart taswist. Taẓrigt-a tamaynut d talaɣ tettwafeslen i wakken ad d-tefk asuddes awlaf i tmerna d unway. Tasefsit-a tanaṣlit d tamaynut tettmettay-d i ubeddel n uẓawan amaynut. Amedya-a yettwabḍa ɣer yiḥricen, yesɛa ifilyunen n umeccaq s usenṭeḍ deg ufakuy.
About the Tarbaḥt A' Design Award n Lfeṭṭa
SP Saffron Grotesk Amedya n Tsefsit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. SP Saffron Grotesk Amedya n Tsefsit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Image Credits
- Paul Henry Robb
