Free Tabadut n Umatu sɣur Fengnan Lin d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2022

Free Tabadut n Umatu

sɣur Fengnan Lin

Amsaɣ: Free

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #135862

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Free Tabadut n Umatu

Free d tabadut n umatu i d-yettwaxelqen i yiwet n twacult n yikaryasen n tzeqqa. Alug-nnbeɣi yettwasseǧǧed s usali ifecken kra n tsekkilt F, ayen i d-yettbeggin agar n temẓi d wul yeṭṭfen laman. Snat tsekkilin e ttwaxedmen d yiwet n tuɣmist n ufus urqim iqqnen wway gar-asent. Tin yettwaqqnen-a tettwakkes-d seg ulug tettwasseqdec d asaru anagray, yettwasnas ɣef ikartat n tmahilt, ibadjen, isakwen n yisemliyen, isanduqen n uzref imecṭaḥ akked yisakwen n lkanava. Tizirig taddawit teskan tilelli d timeɣra n yiman. Anagraw n uglam abadu yeṭṭfen tabadut tettwazday, tezmer ad d-tettarnu ama deg webrid n ubeddel ama deg webrid uzrig.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Free Tabadut n Umatu d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Free Tabadut n Umatu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Tigejdiwin & Akemmus: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tibzimin: Brand visual upgrade, Sanitary napkins, GEN Z,
Tasnakta n Ufares: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Asewḥel n Usnulfu: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Anadi: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Aseḥbiber: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Tanzagt n Usenfar: Guangzhou,Guangdong Province,China,July 6,2021
Tanila n Umahil: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Igmamen n Terbaɛt: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng