Coway Amsedday Adisan n Ugmuḍ n Umsaɣ by IQI Concept is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
LbrunzAgensu· 2022
Coway Amsedday Adisan n Ugmuḍ n Umsaɣ
by IQI Concept
Client: IQI Concept
Tarbaḥt A' Design Award n Lbrunz Winner in Agensu Category
Verified Award Winner
Verify Award Status for #136737The Design
About Coway Amsedday Adisan n Ugmuḍ n Umsaɣ
Ammud Coway d amsedday adisan n ugmuḍ n umsaɣ yellan di Kuala Lumpur, Malizya. Adig-agi yesɛa 2210 n tɛemmar tafransist, isken-d ifarisen d yiseqdacen i waman zeddigen d ugafa yezdin, d yiḍes ifazen akked tzedgi n tesraft n usired. Amsedday yebḍa ɣef xemsa n yeɣzawen: Amazray n Tmagit, Aḥraz n Waman, Aḥraz n Ugafa, Aḥraz n Tudert akked Aḥraz n Uqeddac. Iberraken n unyay iseqdacen anagraw n ulɛib, ibenkiyen n lktrunik izemren ad ttbeddilen akked yipuncen n tiliẓri ttaǧǧan agbur n uskan ad ittwaleɣ akken iwata. Initen amellal, azegzaw akked uberkan, d izirig ikuraden deg wesɣar akked wefranen imellalen, smektayen-d aman akked ugafa. Astaṭ n usizdeg n waman yesbedd-ed tabburt tageyt n uḍris n Aḥraz n Waman.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Coway Amsedday Adisan n Ugmuḍ n Umsaɣ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Coway Amsedday Adisan n Ugmuḍ n Umsaɣ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Coway Amsedday Adisan n Ugmuḍ n Umsaɣ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
- Dimensions & Packaging
- 2210 sqft
- Tags
- experience centre, curves, nature, clean, commercial space, digital
- Production Technology
- The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
- Design Challenge
- The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
- Research
- The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.
We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre - Inspiration
- The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
- Project Duration
- Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
- Operation Flow
- Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
- Team Members
- Yie Yee Wong
Alice Dinh
Wei Ling Yee - Image Credits
- Photographer: David Yeow
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
