KGI Bank Tanaddawt n Web n Ubank by Frog Singapore is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Usmel d Web Competition Category.
UzzalWeb· 2022
KGI Bank Tanaddawt n Web n Ubank
Client: frog Singapore
Tarbaḥt A' Design Award n Uzzal Winner in Web Category
Verified Award Winner
Verify Award Status for #136784The Design
About KGI Bank Tanaddawt n Web n Ubank
Text n Tektabt: KGI Bank d asmel n Web aduccan i yettwaslen i ubank yesɛan ukuz n tsuddar-is. Asmel-a Web yesskan talɣut n tkebbaniyin akked tin n zzbayen deg yiwet n tmeẓri tummidt. Tasnukyest tuɣbalut tafessast tettak i imsaɣ afrag n usnirem n uraren ur netebnid n ubank, sdduk s sdduk. Timikrusnifḍen ttarnint anemhal usḍan ɣer temsakelt tazegzawant. Alɣwan n tigawin akked ifecka yettwasnamalen aṭas ttwaseklulen fell-as akken ad ɛiwnen deg wallal i d-iteddun. Anadi ittwasseḥsan yettak amsandar ɛawnen gar iɣarba n tsuddar. Amagrad n useqdac yettwasnukyes deg Figma.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
KGI Bank Tanaddawt n Web n Ubank d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. KGI Bank Tanaddawt n Web n Ubank ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- Dimensions & Packaging
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- Tags
- User Experience, User Interface Design, Design System, Website, Responsive
- Production Technology
- The user interface of this website was designed in Figma.
- Design Challenge
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- Research
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- Inspiration
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- Project Duration
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- Operation Flow
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- Team Members
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - Image Credits
- frog Singapore, 2022
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
