Can You See the Music Tamagit Tazliẓit by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LfeṭṭaUnuɣ· 2022
Can You See the Music Tamagit Tazliẓit
Client: Franz Liszt Chamber Orchestra
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #137173The Design
About Can You See the Music Tamagit Tazliẓit
Lxedma i d-yettwaxelqen i Franz Liszt Chamber Orchestra d tamagit n tcacit tazliẓit i d-yessawaḍen uẓawan, i yesɛan lwerd ad yessmaynut tirza n lbustit. Imesnulfan-is snulfan tutlayt tamusnaẓawant tayeḍ, s wayes i tzemreḍ ad tessekneḍ s tweṣṣaf yal liḥan deg yilugan i d-yettwabedren. Tamagit-a teǧǧa i yal agmam n lbustit ad yebnu alugu-nnes udmawan, i d-yeqqnen ɣer tejṛiṛt-is i iḥemmlen seg umagrad-nsen. Daɣen, s lebɣi n usnas n usnefru n ulugu i d-yettwasenfar s wudem udmawan, ula d imeẓrawen zemren ad uɣalen d aḥric urmid deg ukala n usmaynut n tmagit.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Can You See the Music Tamagit Tazliẓit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Can You See the Music Tamagit Tazliẓit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
- Team Members
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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