Lbrunz Amagrad · 2022
Coach the Coaches Tamsirt n Uselmed n Ukuraciyen n Uḍebsi
by Natasha Mozz
- Tarbaḥt A' Design Award n Lbrunz 2022 in Amagrad
- CLIENT: Adidas
- Estimated Number of Design Views: 16,826
- Verification code 6D2C95E8E3 · Verify this award
Colors
About Coach the Coaches Tamsirt n Uselmed n Ukuraciyen n Uḍebsi
Aḍris n Tektabt: Coach the Coaches d adlis n unnar i userti n uselmed n ukuraciyen n uḍebsi, ittwaheggan i yimeḥric seg 10 ar 14 n iseggasen. Adlis-agi ittwaheggan i yiselmaden n ukuraciyen n uḍebsi iwakken aselti-a ad yezmer ad ittwasnas deg umahil n yal ass. Isura n tebburt yeččuren s uḍris ttwabeddlen ɣer tenṭaltin ifazen, ibnan ugar seg tugniwin tiselqinin (infographics). Talɣa n yiniten n ijawaben imcebbḥen s tuget n yini ittɛawan deg unadi ger yiferdisen, ma d tazwart n usebter, seg yidis-is, tettbeggin taggayt tafeṛt. Tafelwit n unnar n uḍebsi akked yisumar itiknikanen d nutni i d lsas n uskan uzeɣbi n tektabt.
About the Tarbaḥt A' Design Award n Lbrunz
Coach the Coaches Tamsirt n Uselmed n Ukuraciyen n Uḍebsi d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Coach the Coaches Tamsirt n Uselmed n Ukuraciyen n Uḍebsi ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Coach the Coaches Tamsirt n Uselmed n Ukuraciyen n Uḍebsi yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Press Kit
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
