Gatorade GX Patch and APP Asnas n uziraz by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Tetiknulujiyin Tizirawin, Isnasen d Useɣẓan Competition Category.
LfeṭṭaAziraw· 2022
Gatorade GX Patch and APP Asnas n uziraz
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Aziraw Category
Verified Award Winner
Verify Award Status for #137260The Design
About Gatorade GX Patch and APP Asnas n uziraz
Gx d anagraw n uyeǧǧiǧ udmawan yellan seg usnas n uziraz, tabzimt n tidi akked tqerɛet i yezmer ad tettwaseqdec s waṭas n tikkal. Tabzimt n tidi Gx tettwaneṭṭaḍ ɣer yiɣil, tettaǧǧam tidi deg yiwet n tegnitt n uluɣmu ihuran akken ad tettwaḍfaṛ tarusi n waman akked useldun. Asnas Gx yettafṭay tabzimt yerna yebennu amagrad n tidi. Seg umagrad n tidi, asnas yettwelli tarrayin n uyeǧǧiǧ akked usečču i tegnitt n uluɣmu i d-iteddun. Ttunefkent-as i useqdac tesɛa n tsekfilin Gx s yiswiren imgaraden n ukarbuhidrat akked yiliktrulit. Tisekfilin seqdacent aplastik drus ɣef tissit yefsan akkw, ur nettwaččar ara i tikkelt-nniḍen.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Gatorade GX Patch and APP Asnas n uziraz d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Gatorade GX Patch and APP Asnas n uziraz ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
- Production Technology
- The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
- Inspiration
- Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.
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