Aqua Minerale Redesign Aqqam n tessmert by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2022
Aqua Minerale Redesign Aqqam n tessmert
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #137231The Design
About Aqua Minerale Redesign Aqqam n tessmert
Aqua Minerale Redesign d aqqam n tessmert i yiwet n temrint n waman deg tqerεbuyin i yettnuzun deg Rrus. Aqqam-agi amaynut yeddukel akk tazegga tagejdant d yiferdisen s trisas, yesdukul akk asali seddaw n yiwen n unagraw n tmagit tuẓrint. Tamsizzelt tebna ɣef tikti n waman am uɣbalu n tudert, yettwabegg s talɣiwin ttazzalent d yizirigen icebḥen. Aqqam yedduklen yesseɣlaw tazegga yerna yesnernay taẓri n ufaris ɣef ukanas. Iswi d asefrek n yimsaɣen i yebɣan ad ḥerzen aḍelli n twezna deg wussan iceɣben.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Aqua Minerale Redesign Aqqam n tessmert d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Aqua Minerale Redesign Aqqam n tessmert ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
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