Wit Tasedwit Ittbeddilen sɣur Teresa Chan

Wit Tasedwit Ittbeddilen sɣur Teresa Chan d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Isegbaren n Tmuḍa d Usikel.

UzzalAsegbar· 2022

Wit Tasedwit Ittbeddilen

sɣur Teresa Chan

Amsaɣ: Kalón

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Asegbar

18,509

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #137319

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Wit Tasedwit Ittbeddilen

Wit d tasedwit ittbeddilen i yettwaxedmen i useqdec n yal ass. Wit tezmer ad tettwabbi s xemsa n yiberdan: am tasedwit n ufus, tasedwit n tuyat, tasedwit n uzagur (crossbody), asaru n uzagur akked tasedwit s ufus ufella. Talɣa taruraft yerna tayeddar tettferzi tettemyerni ɣer kuẓ n tewsatin: tuffeɣ, tebna, tarusit d tesmeɣwert. Sin yifaskiwen ittwaseɣtayen yerna izemren ad ttwakksen ttɛawanen yal tarrayt n uggur. Sin yisiselqamen (add-ons) izemren ad ttwabeddlen, d asɣan n tsedwit n yal ass akked usaru n uselkim ufessas, izmer ad ttwaseqdacen daxel n tsedwit neɣ weḥd-sen. Tasedwit-a tettwaxdem s uglim n tkaktus, d asungu (alternative) uglim yekkan seg tjeṛṛumt tafessast, iqesḥen yerna yeqablen aman.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Wit Tasedwit Ittbeddilen d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Wit Tasedwit Ittbeddilen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The five-way WIT Bag is a multifunctional masterpiece to empower modern lifestyles by blending style, functionality, and sustainability. Designed to adapt and transform, it can be carried as a handbag, shoulder bag, crossbody, backpack, and top-handle. Its fluid and supple structure easily folds and unfolds for four iconic silhouettes: folded, structured, slouchy, and expanded. Featuring two customized modular add-ons: The Everyday bag insert and Laptop Sleeve are designed to pair perfectly or stunningly standalone. Crafted in Cactus leather, an innovative plant-based leather alternative.
Tigejdiwin & Akemmus: Width 370mm x Depth 115mm x Height 290mm. Weight: 900gr (only the WIT Bag. Up to 12 dedicated compartments for keys, bottles, laptop, etc.
Tibzimin: Modular bag, convertible bag, vegan bag, fashion design, female-founded
Tasnakta n Ufares: The fluid structure is achieved by manipulating the materials. The side frame is reinforced to maintain the shape. The main bag is constructed to drape and fold, creating a natural curvature. The material, Desserto Cactus leather, is a lightweight, durable, and water-resistant vegan leather alternative. Bag inserts fabrics are waterproof and lightweight.
Asewḥel n Usnulfu: One of the biggest challenges is to overcome the transformative concept. The bag must be flexible, user-friendly, but durable in each independent form. We have tested multiple prototypes to achieve the ideal construction and outcome. The second challenge is working with innovative vegan materials. We have experimented with several plant-based options to ensure durability and performance before deciding on cactus leather. The material is only available in Mexico, and we have to navigate suitable partners with adequate expertise in working with such material.
Anadi: We carried out in-depth market research to study and evaluate existing convertible handbags for women. We sent questionnaires to target audiences to study their current interaction with everyday bags, existing pain points, and possible solutions. With global events and changes to our lifestyles, users emphasize versatility and practicality in their everyday bags. We found out that plant-based leather alternatives are on the rise, and most of them are intrigued with such material.
Aseḥbiber: Inspired by Women In Tech and created by a Forbes Under 30 female founder, the WIT Bag blends design, functionality, & sustainability. Being an entrepreneur who is constantly in motion, I found myself struggling with heavy & bulky bags. Technology is constantly transforming our lives, but we are still compromising on style and function for our handbags. We aim to reimagine everyday bags to realise the best of both worlds, ethics & aesthetics, luxury & style. With remote working on the rise, the need for an alternative to a regular work bag became even greater. We strive to design a bag as multifaceted as our modern lifestyles.
Tanzagt n Usenfar: The project started in August 2021 in New York and Hong Kong. The product launched in February 2022.
Tanila n Umahil: The bag is transformed by manipulating the shape and arranging the straps. The bag is structured when the bag insert is placed inside. The bag naturally slouches when the bag insert is removed, it can also be folded into a triangular top-handle bag. To carry as a backpack, the bag flaps can be expanded and secured by a zipper, and straps can be attached. The bag contains two adjustable and detachable straps for transforming different ways to carry.
Ibrivan: Patented. Patent filing number: 2219274.6M001. 2219274.6M002. 2219274.6M003. 2022. HONG KONG.
Igmamen n Terbaɛt: Designer: Teresa Chan
Imsuren n Tugniwin: Photographer Media Studio Hong Kong Limited
Model Yana Basalaeva