Figura Askasel n tmasɣit, Asekles n tuffirt by Anja Zambelli Colak

Figura Askasel n tmasɣit, Asekles n tuffirt by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

UzzalUnuɣ· 2022

Figura Askasel n tmasɣit, Asekles n tuffirt

by Anja Zambelli Colak

Client: Zambelli Brand Design

Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category

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Colors

The Design

About Figura Askasel n tmasɣit, Asekles n tuffirt

Figura d askasel n tmasɣit akked usekles n tuffirt i yiwet n tewsit n telqimin n Bḥer Ugeraw, s ugejdan n texbibin n tazart, ccukula d zzit n uzemmur. Timental tettwabna ɣef tugna n tazart yettwaslen am tebalunt n usigna, d asnirem ɣer unafag akked yizuran n Bḥer Ugeraw n win yesnulfan tamasɣit. Ini n uwraɣ, n uzeggaɣ aɛeqqayan d wazegzaw ttemcabin d agejdan n imatriyen. Ijeggern n ifer n tazart, n lmuja d yiflisen n iselman smektayen-d Bḥer Ugeraw. Tiwlafin akked usekles n uɣrurben ttwasiggzen s yiniten n Pantone ɣef uɣrurben n Fedrigoni, s tmerna n ufeggag awraɣan. Askasel-a yessenqad-d ayagi ɣer ssuq asyawi.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Figura Askasel n tmasɣit, Asekles n tuffirt d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Figura Askasel n tmasɣit, Asekles n tuffirt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak