Now Tafunant Tagejdant: Ugar n Wugbar n Wallalen by Yijia Xie

Now Tafunant Tagejdant: Ugar n Wugbar n Wallalen by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

UzzalUnuɣ· 2022

Now Tafunant Tagejdant: Ugar n Wugbar n Wallalen

by Yijia Xie

Client: Yijia Xie

Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category

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Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Tafunant Tagejdant: Ugar n Wugbar n Wallalen

Awal n Wedlis: Now d amsuddes n wallal i d-yettwaxdmen i yiwen umeslay yesɛan sețța n yeɣennijen i d-ițxebbiṛen tiqsisin ɣef targit, timegri akked tayri. Yal azwel n uɣennij yesɛa yiwen usekkil aciniwi ițbanen s wanda, am Ajerrid, Anẓar, Amenneɛ, Allen, Aggur d Yitri. Isekkilen-a țwarnan s tuppant tumḍint akked usnasel n tsuqilt (generative coding). Iferdisen i d-yettwafernen ttwakecmen deg yiwen wesnas n uselkim i d-ițsirigen ugar n yiwen n yiḍelli n unaw n ugbar yemgaraden, ihi yal ajerred n usekwaḍi d anesbaɣur. Anaw ukemmuḍ (square format) yesɛa lḥesab n 4.25 s 4.25 uduglas. Asenfar-agi yekmel sețța n wugbaren n zdat, adlis n tullas akked usekwaḍi n umsuddes s umata.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Now Tafunant Tagejdant: Ugar n Wugbar n Wallalen d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Now Tafunant Tagejdant: Ugar n Wugbar n Wallalen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie