Miepu Diary Tanfult n Yiwenniten n Uskar by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
UzzalUnuɣ· 2022
Miepu Diary Tanfult n Yiwenniten n Uskar
by Guangzhou Kemei Commodity Co., Ltd.
Client: Guangzhou Kemei Commodity Co., Ltd.
Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #137762The Design
About Miepu Diary Tanfult n Yiwenniten n Uskar
Miepu Diary d agraw n yiwenniten n iskaren isdukklen tadamsa tatrart n wass-a d tinfusin tiqburin n warrac. Anmegur ageldun d Duoduo, yiwet n taqchicht n taherṭit, tamejjuḥt yerna d taseɛdit, i d-yettwaseknen akked yiwen n yizem yeččuren. Ukuz n tinfusin n leɛgaz ittwassnen di ddunit ttwaɛawden-t s ukuz n yiwenniten yesεan asentel, yettwaxedmen s ufus s ustil atrar. Iwenniten-agi zemren ad ttwaseqdacen ɣef tisura, llebsa akked ugensu n tɣawsiwin niḍen. Ayen ittwaraḥan d asnulfu n uskar aẓidan yerna aẓayan i yesdukklen tinfusin n leɛgaz akked ubrid n leḥwal n tura.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Miepu Diary Tanfult n Yiwenniten n Uskar d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Miepu Diary Tanfult n Yiwenniten n Uskar ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
- Tags
- Hand drawing, illustration, fairy tales, and fashion trends.
- Design Challenge
- In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
- Research
- Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
- Inspiration
- The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
- Operation Flow
- Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.
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