Avant Modern Cuisine Tamagit n tefrant sɣur Jiawei Wu

Avant Modern Cuisine Tamagit n tefrant sɣur Jiawei Wu d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2022

Avant Modern Cuisine Tamagit n tefrant

sɣur Jiawei Wu

Amsaɣ: Jiawei Wu Design

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #137847

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Avant Modern Cuisine Tamagit n tefrant

Avant d asefru n wučči afrin yezgan di Ccinwa. Tanukra n tefrant tessaqdac tirmitin timestirayin n bab-is berra n tmurt akken ad d-tefk i yineɣmaren tiwsatin tigejdanin am akken ddan ɣer tikli. Tebda s umuɣ yettwafeṣlen am aselken n tikli. Syeffa yal timerniwt, ineɣmaren ad d-awin takaṛḍa tugent yettwafeṣlen skud asidmer uslig i yal asefru akked tewsatin seg temdinin. Tirmit-a n wučči tuɣal tettwassen aṭas mi tewḥel tikli ɣef tafrawt n Covid.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Avant Modern Cuisine Tamagit n tefrant d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Avant Modern Cuisine Tamagit n tefrant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Avant Modern Cuisine Tamagit n tefrant yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Tigejdiwin & Akemmus: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Tibzimin: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Tasnakta n Ufares: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Asewḥel n Usnulfu: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Anadi: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Aseḥbiber: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Tanzagt n Usenfar: The project started in July 2020 in China and finished in March 2021.
Tanila n Umahil: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Igmamen n Terbaɛt: Jiawei Wu
Imsuren n Tugniwin: Jiawei Wu_Designer
Guanzhong Qiu_Photographer