Unless Agency Asmel sɣur Fanny De Bray d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Usmel d Web.

UzzalWeb· 2022

Unless Agency Asmel

sɣur Fanny De Bray

Amsaɣ: Unless agency

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Web

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #138097

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Unless Agency Asmel

Unless Agency d asmel n web i d-yettwaxedmen d azgen n tmagit n twaculin tettwasnen i yiwet n takebbanit n uslugen d tuffɣa. Asmel-a yettwaxdem ticki tettwaxdem tasledt n usuq i tetteddu ɣef temeẓla, adig n yimeɣnasen d tirawin n usektur, ayen i d-yewwin ɣer usebter n tmagit i d-yesbeggnen izenan igejdanen. Tuɣac n tmatart tunṣibt (monogramme) n tmagit tettwasexdem akken ad d-tessers tiskilin tiḥrayanin tiduraniyin i yesserkiden aḍris akked tuɣac, akked usbeɣses n ticaraḍ (icons) i d-yesbeggnen ixef igejdanen. Initen d tugniwin sɣur tamurt akked ddunit n luxus, ayen yesbeggnen azal d tarrayt tazadant n takebbanit.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Unless Agency Asmel d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Unless Agency Asmel ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Tigejdiwin & Akemmus: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tibzimin: (communication material) (web design) (digital design)
Tasnakta n Ufares: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Aseḥbiber: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Igmamen n Terbaɛt: Amandine Lantelme
Anna Cesa
Fanny de Bray.