Audemars Piguet Asuneɣ n Daxel n Temkarḍit n Umezruy by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
DdhebAgensu· 2022
Audemars Piguet Asuneɣ n Daxel n Temkarḍit n Umezruy
Client: Audemars Piguets
Tarbaḥt A' Design Award n Ddheb Winner in Agensu Category
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- Verified Award Winner
- Verify Award Status for #138641
The Design
About Audemars Piguet Asuneɣ n Daxel n Temkarḍit n Umezruy
Musee Atelier Audemars Piguet d asuneɣ n daxel n temkarḍit n umezruy yettwaxedmen i yiwet n tkebbanit taswisit n tmerniyin (imuntriyen). Tanezzayt-a n temliliyin tewwi 1.100 n lmitrat imkuẓen, tezga-d di Le Brassus, di Swis, taddart anda i d-tettwasbedd tkebbanit. Inebgawen ttafen abrid yettezzin am tzewwart s yiwet n tullist yettwahegga akken iwata, yal aḥric yesɛa tutlayt-is n usuneɣ. Tiḥunas (isikulṭuren), tinḥerrakin timeẓla akked tesbeddiyin yettembiwilin ttaken-d anya i temlilit-a, i yettwaqqnen s wallen ɣer teɣzut i s-d-yezzin. Timeẓẓla d tili ttbeddilen s wakud n wass akked tsemhuyt.
The Recognition
About the Tarbaḥt A' Design Award n Ddheb
Audemars Piguet Asuneɣ n Daxel n Temkarḍit n Umezruy d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Audemars Piguet Asuneɣ n Daxel n Temkarḍit n Umezruy ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensions & Packaging
- The exhibition area is 1,100 sqm.
- Tags
- Watch, Audemars, Piguets, craftmanship, luxury
- Production Technology
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Design Challenge
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Research
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiration
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Project Duration
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Operation Flow
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Team Members
- Wassim Melki
Sungha Kim - Image Credits
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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