Chongqing Tawwurt, Aqrab by Yueyang Mao is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

UzzalUnuɣ· 2022

Chongqing Tawwurt, Aqrab

by Yueyang Mao

Client: Yueyang Mao

Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chongqing Tawwurt, Aqrab

Chongqing d ttaqvilt n tsuratin ɣef temdint n Chongqing, di Ccinwa. Asuffeɣ-agi yesdukkel ijgigen imeqqranen n temdint akked wallalen n «hot pot». Tanezduɣt n Hongya, Axxam Ameqqran n Ccenwa n Chongqing d ubrid n zdi n Yangtze mgabaren-d akked lqaɛet n «hot pot». Yettwaskan yiwen n upanda deg yiwet n «hot pot», yeṭṭef ijeǧǧigen n bambu akked lbaṣel azegzaw, ayen i s-yeǧǧan asuffeɣ ad yili s wudem afessas s lehja tazdayanit. Tsuratin-agi ttwaseknent s tbeɛɛact n usuffeɣ (inkjet) ɣef warraq yeṭṭfen. Asuffeɣ-agi yettwaxdem i wanda ara yili deg imersalen n usafag akked yiferrasen n lbabur n wzuran n uɣlif; anda imusnawen n webrid zemren ad afen ixemmemen ɣef amkan ideg ara ṛuḥen. Iwenniten-agi zemren ad ttwaseknen ula ɣef yisekkilen n warraq yettwaseqdacen d aqrab.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Chongqing Tawwurt, Aqrab d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Chongqing Tawwurt, Aqrab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this poster, various famous buildings in Chongqing, China are combined with hot pot bases, such as "Hongya Cave", "Chongqing Grand Theater" and "Yangtze River Ropeway". Fusion of architecture and cuisine. Pass more information.
Dimensions & Packaging: Poster:5400mmx3900mm，Use 100G coated paper or matt coated paper
Bag:Length 180* height 150* width 55(mm),use leather surface + flared lining + nylon lanyard
Tags: Posters, China, Chongqing, Hotpot, Hongya Cave, Food Posters, City Posters
Production Technology: Inkjet printing
Putting up printed posters or placing them on a big screen, I think they can also be printed as patterns on daily necessities such as paper bags and socks.
Design Challenge: I used the scene of eating hot pot to combine with the panda soaking in the hot spring, interacting with the panda with the hot pot ingredients, such as "eating bamboo shoots" and "holding floating meatballs and green onions", and the design changed the proportion of the panda itself, adding a touch of humor.
Research: For the poster introduction of the city, most of them use landscape collage, too straightforward and uncreative, and the local characteristic food, animals, and plants will collide with each other to create different inspirations, and increase the amount of information conveyed by the poster
Inspiration: In Chongqing, the leader of the food industry is Chongqing hot pot, and the top 30 food rankings in Chongqing can all be hot pot restaurants. The oil, incense and hemp at the bottom of the hot pot make Chongqing diners salivate. In this set of posters, I took a homogeneous approach, combining hot pot bases with local landmarks in Chongqing.
Project Duration: The design was not implemented，The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Operation Flow: The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Team Members: Yueyang Mao
Image Credits: Image #1:Renderer, Yueyang Mao, 2021.
Image #2:Renderer, Yueyang Mao, 2021.
Image #3:Renderer, Yueyang Mao, 2021.
Image #4:Renderer, Yueyang Mao, 2021.