Bank of England Tamagit Tanemlit sɣur Matteo Ruisi and Peter McCabe

Bank of England Tamagit Tanemlit sɣur Matteo Ruisi and Peter McCabe d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2022

Bank of England Tamagit Tanemlit

sɣur Matteo Ruisi and Peter McCabe

Amsaɣ: Bank of England

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #138983

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Bank of England Tamagit Tanemlit

Asnulfu i tbankt tanamaḍant yesra ad yaf alemmas gar telɣut tateknikt d tummidt, timedyatin i d-fkan yiqeddacen, teywalt tazayezt i ugdud, d waṭas n ilugan. Aya ur yeshil ara ad yettwaf, yebna ɣef tmusniwin tigensanin n daxel. Tamagit tamaynut tettwassnulfu-d akked yemdanen ara tt-isseqdcen, s ulemmas n meṛṛa yiswiren n teywalt. Tettruḥu ad taweḍ agdud ameqqran s timmad yettwakcamen, yesɛan azal, yettusuddes, d yettwassen. Isallen-a igejdanen ttwaseqdacen am tanila n usnulfu i meṛṛa tiɣbula tinammalin.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Bank of England Tamagit Tanemlit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Bank of England Tamagit Tanemlit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Tigejdiwin & Akemmus: Not applicable
Tibzimin: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Tasnakta n Ufares: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Asewḥel n Usnulfu: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Anadi: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Aseḥbiber: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Tanzagt n Usenfar: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Tanila n Umahil: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Igmamen n Terbaɛt: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Imsuren n Tugniwin: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.