Abstract Illustrations Tagrumma n Usenɣed n Tunqiyin Tighrawsanin i Tmerna by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
UzzalUnuɣ· 2022
Abstract Illustrations Tagrumma n Usenɣed n Tunqiyin Tighrawsanin i Tmerna
Client: TELS Group
Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category
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The Design
About Abstract Illustrations Tagrumma n Usenɣed n Tunqiyin Tighrawsanin i Tmerna
Asirem i tmerna n tunqiyin tusligin i tegrawt tasnayt n useggwas yekka-d seg unadi azzmum ɣef yiwen n uɣanib aghrawsan uslig. Nerna 10 n tsuddusin tunṣibin timyagin s yizirigen imussnen igergazen deg tpaltin n umgirred. Amgired agejdan deg usenfar-a d timerna n tunqiyin n tikti n tmerna i yifarisen n usdemmer meṛṛa. Tunqiyin meṛṛa ttwarsant-d s ufus s ttiknikt n ugwaš. Tisuddusin tunṣibin n yiniten s uɣanib anemhal azirig ɛawanent ifarisen ad ffɣen-d si gar uget n yimedyaten n tmyigawin-nniḍen.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Abstract Illustrations Tagrumma n Usenɣed n Tunqiyin Tighrawsanin i Tmerna d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Abstract Illustrations Tagrumma n Usenɣed n Tunqiyin Tighrawsanin i Tmerna ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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