87MM Ilsang Taẓuni n Tsefsit n Yisekkilen by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
UzzalUnuɣ· 2022
87MM Ilsang Taẓuni n Tsefsit n Yisekkilen
by Sunghoon Kim
Client: 87mm
Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category
Verified Award Winner
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About 87MM Ilsang Taẓuni n Tsefsit n Yisekkilen
Tasefsit n yisekkilen n 87MM Ilsang tettuẓen s wudem i yettḥesiben azal n yal ass i tettaǧǧa tjeṛṛumt 87MM. Tasefsit tezga s tkorit d tamezwarut deg Kurya. S usefser n wuṭṭunen 8 d 7 am taswiyt d teɣzeft n tsefsit, tadist n yisekkilen tettuẓen am tallunt n 8:7, teqqen tmeqrant n yisekkilen imedlen deg yirgalen n Hangeul (agemmay akoryan) s useqdec n tswiyt-a. Tiɣzefin n 8 d 7 n tezdegwin ttwaseqdacent am iferdisen n tulɣa am uẓar d taggara akken ad msasen d tilɣa n tira s ufus i d-ttbanent mi ara naru s udem aglawan.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
87MM Ilsang Taẓuni n Tsefsit n Yisekkilen d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. 87MM Ilsang Taẓuni n Tsefsit n Yisekkilen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
- Dimensions & Packaging
- 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
- Tags
- 87MM, brand font, font, design, graphic, typography
- Design Challenge
- By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
- Research
- When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
- Inspiration
- The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
- Project Duration
- The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
- Operation Flow
- The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
- Team Members
- Creative Director: Kim Sunghoon
Font Designer: Ku Moa - Image Credits
- Kim Sunghoon
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