Top Mercury Asmel sɣur Daniel Houle d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Usmel d Web.

UzzalWeb· 2023

Top Mercury Asmel

sɣur Daniel Houle

Amsaɣ: Azuro Digital

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Web

22,895

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #139506

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Top Mercury Asmel

Top Mercury d asmel yettwaxedmen i tesnullift n uselɣu deg tesnadetin n twaraḥt. Asmel-agi yesseqdac tuɣac n umsihel, taɣawsiwin (animations) d tugniwin tigejdanin akken ad d-yefk timeẓri tazedgant akked tugna tatrart. Aslaḍ yettwaxdem s Figma, yettwaseɣti s Webflow, yerna yezmer ad d-iban akken iwata ɣef akk ibenkan, iminigen d telqey n ugdil. Tiqefaf d yiseɣwan sɛan tazmert ad ǧǧen inebgawen ad myenfaɛen d yiɣezfan ur nemsaruy. Umsihel yettwaḥrez s tussda akken tuffirt ad tqim tbeggnegt d taxatert i uḍfar. Asmel iwweḍ ɣer uswir n usnifel n 8% n leqder, sennig n uswir n uslugen n taɣult i yellan d 5%.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Top Mercury Asmel d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Top Mercury Asmel ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Tigejdiwin & Akemmus: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tibzimin: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Tasnakta n Ufares: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Asewḥel n Usnulfu: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Anadi: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Aseḥbiber: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Tanzagt n Usenfar: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Tanila n Umahil: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Imsuren n Tugniwin: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.