Khedr El Attar Talɣa n Tmagit n Wemyaziz by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
UzzalUnuɣ· 2022
Khedr El Attar Talɣa n Tmagit n Wemyaziz
Client: Khedr el Attar
Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category
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About Khedr El Attar Talɣa n Tmagit n Wemyaziz
Khedr El Attar d talɣa n tmagit n wemyaziz i d-yettwaxedmen i yiwen umsebrid n yefrayen izuranen akked wid ur nettwaxeddem ara, i d-ittwasbedden di Qahira di 1945. Asenfar-agi yesdukkel tastrategit n wemyaziz akked unagraw n uwzel yesbeggen tazrewt tamaynut n wemyaziz. Tamagit tḥerz addad n Khedr El Attar am aɣbalu n yefrayen izuranen d wid ur nettwaxeddem ara. Anagraw n uwzel yesnerni tamsalt s tlata teggayin timeɣbanin: aɛlaj azuran, ccbaḥa tazurant akked yefrayen n uɣṛum. Asnifel n uɣlaf akked yiwellihen n wemyaziz sekfalen anagraw, sdukklen tikti taqburt n uskan akked ubeggen aɣelnaw.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Khedr El Attar Talɣa n Tmagit n Wemyaziz d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Khedr El Attar Talɣa n Tmagit n Wemyaziz ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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