Primary Residence Timmit n Twaculin sɣur Tianzhen Huang

Primary Residence Timmit n Twaculin sɣur Tianzhen Huang d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2022

Primary Residence Timmit n Twaculin

sɣur Tianzhen Huang

Amsaɣ: Evleen

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

10,911

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #140254

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Primary Residence Timmit n Twaculin

Aẓar Anmezray d anagraw n twaculin tarmuɣlant i yiwen n uzwir yesɛan aṭas n iberdan. Aselkim-agi yebda d asnirem n tira (typographie) i yeɛqen gar wudem n umussu Bauhaus akked tuɣac tibnayanin tibaḍnin. Alugu yebna ɣef usekkil ancin Ju, yebɣan a d-yini adeg n tudert, yerna yesɛa krad n yizirig s telwiwin timeẓẓayanin: azeggaɣ, awraɣ akked azegzaw. Isem Aẓar Anmezray yezmer ad d-icaṛ ɣer telwiwin-agi akked lmeɛna n uxxam deg yiwen n lweqt anida tuɣa yella uɛezzel. Twaculin-agi tettwasnirem ɣef tebṛaḍt, tacraḍt n umahil akked yiwen ukusum n tira yettwasiggzen ɣef uɣmis yesɛan aɣembub.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Primary Residence Timmit n Twaculin d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Primary Residence Timmit n Twaculin ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Tigejdiwin & Akemmus: Main:1080px*1080px, the ration is 1:1
Tibzimin: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Tasnakta n Ufares: Will print on the textured paper that gives the prints the touch feeling.
Asewḥel n Usnulfu: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Anadi: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Aseḥbiber: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Tanzagt n Usenfar: Started logo design in July 2021, finished in Feb 2022
Tanila n Umahil: A visual design identity that takes the viewer to know this brand and the messages behind it.
Imsuren n Tugniwin: Evleen Huang