Half Production Tamagit n Tmecreṭ by Chin Hock Cong

Half Production Tamagit n Tmecreṭ by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

LbrunzUnuɣ· 2022

Half Production Tamagit n Tmecreṭ

by Chin Hock Cong

Client: Creator Design Studio

Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category

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Colors

The Design

About Half Production Tamagit n Tmecreṭ

Half Production d astuḍyu n tuneɣt d tividyugrafya. Azal ger tafat d tili d ayen i ttnadin yal tikelt. Deg wakud-nni, aya yemṣada akked tfelsuft-nsen n tudert. Aṭṭaf n uzal ger azgen d aččuṛ am akken ad teqqimeḍ d awatan u ad tkemmleḍ alemmaḍ, azal ger twuri d tmesnakt. Alugu yekka-d seg tigawt n usuffeɣ n waman. Mi ara yeččuṛ ukerkas, ulac adeg i usnerni. Tigawt n usuffeɣ n waman tban-d am wakken d ayen i nettarraẓ. Ili d awatan u kemmel alemmaḍ.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Half Production Tamagit n Tmecreṭ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Half Production Tamagit n Tmecreṭ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Half Production Tamagit n Tmecreṭ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021