Villa Sorra Tamatart n tefrant by Amr Ibrahim Mousa is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LfeṭṭaUnuɣ· 2022
Villa Sorra Tamatart n tefrant
Client: Amr Ibrahim Mousa
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #140518The Design
About Villa Sorra Tamatart n tefrant
Villa Sorra tezga-d deg wul n tmurt n yigran n Emilia. Tettwaḍḍef s yiberdan n tegut i d-ittezzin ger tafat n ṣṣbeḥ d teseddast i d-xedmen ifellaḥen s umahil-nsen ameqqran. D amkan i yeṣefriren, iqqen ad yili d amussan. D aẓru i d-yeqqaren tameṭṭut i d-yettwagan s tunṭaḍ tiyaḍ, aɣersiwen ittwammestnen, d tizurin i yuɣalen d lexṣaṣ n Made in Italy i d-yettwaẓran deg umaḍal meṛṛa: Tortellini, Aẓekka Balsamic, d tefṛumit Parmigiano Reggiano.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Villa Sorra Tamatart n tefrant d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Villa Sorra Tamatart n tefrant ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.
- Dimensions & Packaging
- Business Cards: 55 x 85 mm,
A4 Envelope and Letterhead,
Wine Bottle: 1.5L,
A1 Street Posters - Tags
- Branding identity, design, logo, Food academy branding, Emilia, Italian food, food
- Production Technology
- Hand Sketches,
Adobe Photoshop,
Adobe Illustrator,
Adobe Indesign,
Autodesk 3Ds Max,
Corona Renderer - Design Challenge
- The longest part was finding the perfect illustration to represent each department in the Villa.
- Research
- After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage.
Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini. - Inspiration
- The logo refers to the historical, architectural, and landscape characteristics of the Villa.
The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging. - Project Duration
- The project started in April 2020 in Egypt and finished in June 2020 in Egypt.
- Operation Flow
- It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”.
- Team Members
- Amr Ibrahim Mousa
- Image Credits
- Amr Ibrahim Mousa / MOUSA studio
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