Biblioteche di Roma Tamagit n Tnamka sɣur Ragu Communication d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
DdhebUnuɣ· 2022
Biblioteche di Roma Tamagit n Tnamka
sɣur Ragu Communication
Amsaɣ: Sistema Biblioteche di Roma
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #140666Afeṣṣel
Ɣef Biblioteche di Roma Tamagit n Tnamka
Biblioteche di Roma d tamagit n tnamka i yettwaxedmen i uẓeṭṭa n temkerḍiyin tizuyaz n temdint n Ruma. Tamagit-a tcerreḍ amulli wis semmus u εecrin n unagraw n temkerḍiyin, yerna tebɣa ad tessken asnulfu akked usishel n unekcum. Alugu aqbur yessken-d adlis imedlen yersen ɣef yidis-is. Azamul amaynut yessken-d adlis yeldin i yezmer daɣen ad yettwaɣer d asekkil amezwaru n yisem. Ticreḍt tudlift zeddiget, teḥwaǧ kan ayen ilaqen. Tamagit tettwasnes ɣef unagraw n yisemliyen n tira, ɣef yimukan n unermis umḍin, ɣef udellel, ɣef yimidyaten n berra akked ticraḍ n webrid.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
Biblioteche di Roma Tamagit n Tnamka d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Biblioteche di Roma Tamagit n Tnamka ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Tigejdiwin & Akemmus
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tibzimin
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Tasnakta n Ufares
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Asewḥel n Usnulfu
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Aseḥbiber
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Tanzagt n Usenfar
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Tanila n Umahil
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Ibrivan
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Igmamen n Terbaɛt
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Imsuren n Tugniwin
- Ragu Communication
Yettwaxellṣen
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