Second Hand Life Tawsilt n Tugniwin by Yilin Wang

Second Hand Life Tawsilt n Tugniwin by Yilin Wang is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

LbrunzUnuɣ· 2023

Second Hand Life Tawsilt n Tugniwin

by Yilin Wang

Client: Zhejiang Sci-Tech University

Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Second Hand Life Tawsilt n Tugniwin

Tudert n Wis Sin d tawsilt n tugniwin (posters) ɣef wamek i wid ara yesteqbalen isallen ur nekmil ara. Tawsilt-agi tegber εecrin n tugna s telqey A3, yettwaseknasen akken ad d-fkent yiwet n tugna tagejdant, tettabaε-itent tektabt yettwabnan yerna yettwazwaren. Tutlayt tettwaḥwil ɣer tugniwin s tengalt tasnayant (binary code), anda izamulen wa d asin ttbanen daɣen d tidet akked tikerkas deg tesnasin tiwelhiyin. Aseglem-agi issefham amek i d-yettwaslal ubaḍu s isallen i d-ittwaqbalen. Tugniwin d tektabt ttrun ad yili wammud ugar ɣef yiwet n tmasalt tanmettit, imi taskant ur nekmil ara n isallen tezmer ad tbeddel taskant tummidt.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Second Hand Life Tawsilt n Tugniwin d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Second Hand Life Tawsilt n Tugniwin ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Second Hand Life Tawsilt n Tugniwin yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.