Ɛeddi ɣer ugbur
Whitelier Hanam Taḥanut n weɣrum sɣur Seuk Hoon Kim

Whitelier Hanam Taḥanut n weɣrum sɣur Seuk Hoon Kim d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.


UzzalAgensu· 2023

Whitelier Hanam Taḥanut n weɣrum

sɣur Seuk Hoon Kim

Amsaɣ: Studio Eccentric Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Agensu

15,010

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #141682

Initen

Afeṣṣel

Ɣef Whitelier Hanam Taḥanut n weɣrum

Taḥanut taqbuṛt taɛlayant n weɣrum n Kurya n Unẓul, Whitelier, teldi taḥanut-is tameqqrant tis semmus deg temnaḍt Misa di Gyeonggido, Kurya n Unẓul. Asuter n usenfar-a yella d asnulfu n teḥanut n weɣrum s uxxam ameqqran i uskan-uzenz d tkuzint s yileqman iḥeqqiyen meṛṛa i wegdu n weɣrum amellal. Asnulfu agejdan yesra ad yefru tamagit n tefransit Whitelier, awal-a i d-yekkan seg "White" d "Atelier" i yemmal-d axxam amellal n lexdamat i wegdu n weɣrum ɛlayan. Aɣawas azedgan s teɣzi tifesniyin d tisila n uskan n weɣrum yettwaheggan s lebɣi, ttwasenfaren akken ad d-seknen tikti-a.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Whitelier Hanam Taḥanut n weɣrum d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Whitelier Hanam Taḥanut n weɣrum ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Tigejdiwin & Akemmus
Width 11,180mm x Depth 6,070mm x Height 4,900mm
Tibzimin
white, bakery, display, modern, minimal, bread, articulated
Tasnakta n Ufares
The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Asewḥel n Usnulfu
Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Anadi
For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Aseḥbiber
As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Tanzagt n Usenfar
The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Tanila n Umahil
Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Igmamen n Terbaɛt
Seuk Hoon Kim
Imsuren n Tugniwin
All images : Photographer Studio Eccentric, 2021

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