Anlan Branding Timmuɣa n Twacult sɣur Haiwen Yang

Anlan Branding Timmuɣa n Twacult sɣur Haiwen Yang d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2023

Anlan Branding Timmuɣa n Twacult

sɣur Haiwen Yang

Amsaɣ: Anlan

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

9,732

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #141858

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Anlan Branding Timmuɣa n Twacult

Anlan Branding d timmuɣa n twacult i d-ttwarnan i yiwet n twacult n yibenkan n ccbaḥa. Timmuɣa-agi tettwaxdem akken ad teqqim tettwassen deg yal tuqqna. Tira tesɛa idmaren yeḥman s leɛqel, ma d ilugan n usekkil qqimen sḍelqiqen kan d izedganen. Askar n tzegzewt ittwakksen seg usekkil A yesawal ɣer tikti n ccbaḥa, ma d agezzum aqdimen deg usekkil A yeqqen tiknulujit d tsednant. Azegzaw amellal (purple) ittwaselli d ini agejdan n twacult. Timmuɣa-agi tettwasqedec deg yikaramen n tira akked unagraw n uɣlaf, ma d ilugan ttalayen aseqdec asuf akked ustaqel.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Anlan Branding Timmuɣa n Twacult d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Anlan Branding Timmuɣa n Twacult ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Tigejdiwin & Akemmus: The coordinated images were applied to all physical stationery system and package system.
Tibzimin: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Tasnakta n Ufares: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Asewḥel n Usnulfu: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Anadi: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Aseḥbiber: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Tanzagt n Usenfar: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Tanila n Umahil: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Ibrivan: Shenzhen Baselab Technology Ltd.
Igmamen n Terbaɛt: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Imsuren n Tugniwin: Shenzhen Baselab Technology Ltd.