Softline Takusi n lqahwa, Lqecc by Ahmet Osman Peker is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ifecka n Uswi, Tameṣṭa, Tisit d Usečči Competition Category.
LbrunzIfecka n Tanecwit· 2023
Softline Takusi n lqahwa, Lqecc
Client: Bonna
Tarbaḥt A' Design Award n Lbrunz Winner in Ifecka n Tanecwit Category
Verified Award Winner
Verify Award Status for #142203The Design
About Softline Takusi n lqahwa, Lqecc
Softline d takusi tamsulqeft akked lqecc yettwarnan ara tawiḍ yidek, ittwaxdem s porcelain s uɣummu n silicone. Tagrumma-agi tesɛa sin n telqamin, 300 cc akked 350 cc, i yeṭṭafaṛen alugen n tkusiyin n "to go". Talqamt n 300 cc tezmer daɣen ad tettwaseqdec am lqecc i granola, salaḍa n lfakya neɣ smoothie. Aɣummu n silicone yefka aṭṭan n usexsi n tawwurt tafisikt (heat insulation) yerna yeḥareb aksum neɣ tissit ad qqimen d iɣellifen ddaxel. Ṭaq n tissit i gella deg uɣummu yettwasbadu s tuɣalin n tlata tedrigin akken ad iḥareb icenfiren seg wuḥmi. Ini-nnsen d-yekka seg tarrayt n glaze tamerreɣt (reactive glaze), s tsuraf yecebḥen (glossy) akked tsuraf yeẓẓuren (matte). Softline yebɣa ad yesenqes aseqdec n tkusiyin n warkas.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Softline Takusi n lqahwa, Lqecc d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Softline Takusi n lqahwa, Lqecc ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Softline Takusi n lqahwa, Lqecc yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the theme "To go Mug", "Softline" is designed for coffee lovers. Thanks to its form, it can be used both for drinking coffee and as a bowl (Granola, Fruit Salad, smoothie etc.) It offers heat insulation with its silicone cover while keeping your food or coffee safe inside. It also offers a fun use thanks to its different color combinations, glossy and matte surface.
- Dimensions & Packaging
- The collection consists of 2 types of volumes. Conforms to 300cc and 350cc "To go" mug standards. 300cc mug can also be used as a bowl.
- Tags
- Porcelain, Silicone, multiple usage, storage, experience, self barista
- Production Technology
- Porcelain/ Silicone shaping.
Softline glasses, which take their color from the specially developed reactive glaze technique, were produced using environmentally friendly and healthy materials. - Design Challenge
- It provides an aesthetic appearance and ease of use with its soft form line. The challenge was creating that form, which fits hand and making a fun looking cup at the same time. Therefor our goal is to reduce the use of paper cups.
- Research
- We observed that coffee lovers enjoy drinkinig their coffees hot. So Unlike standard Mug lids, the drinking hole on the lid is designed with a 3 degree angle. Thanks to this feature, it prevents the lips from burning. Another point of our research was sustainability in daily usage products. It is designed to reduce the use of paper cups and plastic containers in the food and beverage industry, while continuing our sustainability journey.
- Inspiration
- The motivation behind the project was adding a different experience to coffee drinking culture. Coffee is a routine for most of us. However, we wanted to go beyond this routine and add a little playfulness. Thanks to its different color combinations, glossy and matte surfaces and big range in colour options you can choose the one for your pleasures. Portability is also important for a coffee addict person which we considered this and adapt to our design. Softline mugs are always portable with its silicone lids and use as a storage container and bowl. In this way its giving the user many advantages as we desired.
- Project Duration
- 2021 Winter, Istanbul, Turkey
- Operation Flow
- Softline glasses, which take their color from the specially developed reactive glaze technique, were produced using environmentally friendly and healthy materials for coffee lovers. You can be the barista of your home with forms suitable for every kind of coffee and products that will highlight the flavors you want.
- Team Members
- Ahmet Osman Peker
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