China Merchants Asuffeɣ Wagens n Uzadaɣ n Ufrig n Ubanka sɣur Shenzhen Scene Aesthetic Design Co., Ltd

China Merchants Asuffeɣ Wagens n Uzadaɣ n Ufrig n Ubanka sɣur Shenzhen Scene Aesthetic Design Co., Ltd d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

UzzalAgensu· 2023

China Merchants Asuffeɣ Wagens n Uzadaɣ n Ufrig n Ubanka

sɣur Shenzhen Scene Aesthetic Design Co., Ltd

Amsaɣ: China Merchants Bank

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Agensu

12,564

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #142304

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef China Merchants Asuffeɣ Wagens n Uzadaɣ n Ufrig n Ubanka

Aḍris n Tewsi: China Merchants d asuffeɣ wagens n uzadaɣ n ufrig n ubanka i yettwakemlen di Shenzhen, Ccinwa. Adeg n 870 lmitr yefreḍ ittwabḍa ɣer tallunin timeẓlayin i uqbal n tmahilin, n usirem d urar, akk d wid akk-d-yettalin seg tallunt tagejdant n usteɛfu iddukklen. Tazerbibt, d talɣa yettwaseqdacen deg tnaẓuṛin n classical Ccinwa i tewwura n tesqamt, tettwaḍm d agejdan n twenza akken ad d-tefk askus d tferḍest. Aɣес, aglim, tallast d tafat s tazmert n usnamer n 5500K ttwaddukklen d yimalen iberkanen d yiniten n tqademt akken ad d-sinig ambiance yellan s laman. Afrig ittwaxeḍḍem d amkan n tmerna n yal ass d wesqerbeb.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

China Merchants Asuffeɣ Wagens n Uzadaɣ n Ufrig n Ubanka d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. China Merchants Asuffeɣ Wagens n Uzadaɣ n Ufrig n Ubanka ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Tigejdiwin & Akemmus: 870㎡
Tibzimin: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Tasnakta n Ufares: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Asewḥel n Usnulfu: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Anadi: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Aseḥbiber: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Tanzagt n Usenfar: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Tanila n Umahil: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Igmamen n Terbaɛt: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang