Tathra Eco Camp Tamagit n tmatart sɣur Amanda Dempster

Tathra Eco Camp Tamagit n tmatart sɣur Amanda Dempster d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2023

Tathra Eco Camp Tamagit n tmatart

sɣur Amanda Dempster

Amsaɣ: Amanda Dempster

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #142725

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Tathra Eco Camp Tamagit n tmatart

Seld mi tettwahreq deg yimeklan n tmes iberraniyen i d-inɣen Ustralya, Tathra Eco Camp tesra tamagit tamezlit ara d-yemmel taḥkayt n usmiren, amazray d unekčum agaman. Imawlan-is qelben ɣef tagrawt n tmatart ara d-yesseknen taqsiḍt tusligt n wakal-nni, skud qadṛen azal-is adelsani d wannefsu-nsen i tenfelwit takurawant. Aɣanib n tmatart d timelkayin i d-yekkan ttemlalay taččaṛ tagamant n yideg-nni, ttmagyent taneẓrit yettusemiren s yiɣarracen n weseklu yettwasnen d tsekla n yiniten tusligt, tmellay tikci, amazray d usmiren n wadeg-a.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Tathra Eco Camp Tamagit n tmatart d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Tathra Eco Camp Tamagit n tmatart ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Tigejdiwin & Akemmus: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Tibzimin: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Tasnakta n Ufares: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Asewḥel n Usnulfu: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Anadi: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Aseḥbiber: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Tanzagt n Usenfar: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Tanila n Umahil: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Ibrivan: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Igmamen n Terbaɛt: Amanda Dempster
Imsuren n Tugniwin: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)