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The 31st Golden Melody Awards Trailer Tavidyut tasenwayant n tmeγra sɣur Cheng-Hsuan Lin

The 31st Golden Melody Awards Trailer Tavidyut tasenwayant n tmeγra sɣur Cheng-Hsuan Lin d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Usaru, Avidyu d Usmussu.


LfeṭṭaAsaru· 2023

The 31st Golden Melody Awards Trailer Tavidyut tasenwayant n tmeγra

sɣur Cheng-Hsuan Lin

Amsaɣ: 27 Design Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Asaru

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Ɣef The 31st Golden Melody Awards Trailer Tavidyut tasenwayant n tmeγra

Asefru n wurrfud n Isagrawen n Lgina Tuγrigt yebda s uεqaq n urrfud yettγellin, yesmalan tiririt d usnifel iǧǧugen n tedyanit-agi taqadrant n uẓawan. Di yal tallit, isagrawen-agi ttuγalent-d γef tluft, ttualasent-d s tewtimt tamaynutt, ttnadin iberdan ur nesεi ara taggara. Am waman, isagrawen-agi zzalent γer yiḥricen imgaraden n umaḍal, awin-d tudert d tezmert tamaynutt i wannar n tulsa. Asurdi-nsen ur yezmir ara ad yettwaεqel s wudem aεayan, maca d ameqqran aṭas, yefriren am tbubliḍt, yeǧǧa angal i d-yeqqimen γer wid akk i t-iεeddun.

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Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

The 31st Golden Melody Awards Trailer Tavidyut tasenwayant n tmeγra d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. The 31st Golden Melody Awards Trailer Tavidyut tasenwayant n tmeγra ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
Tigejdiwin & Akemmus
The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.
We rethink and define the different possibilities of Golden Melody Awards.
Use many different styles of media creation to interpret the possibility of each kind of music in Golden Melody Awards
Tibzimin
Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer
Tasnakta n Ufares
The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene.
Asewḥel n Usnulfu
The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.

We rethink and define the different possibilities of Golden Melody Awards.
During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look.
Anadi
The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video.
Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced.
Aseḥbiber
At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences.
Tanzagt n Usenfar
started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020
Tanila n Umahil
Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony.
With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past.

Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed.
Ibrivan
Client:
Ministry of Culture
Taiwan Television Enterprise, Ltd.
Igmamen n Terbaɛt
Director: Cheng-Hsuan Lin
Art Director: Qian-Han Chen
Producer: Yu-Hsiang Peng, Weiting Zhou
Designer: Qian-Han Chen, Bonnie Lu, Xiao-Man Lin, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao, Yi-Wei Wu, Sopedou Fu, Hsin Lin
Animator: Bonnie Lu, Gene Jiang, Bruce Chen, Benson Chang, Peng-Hau Wang
Colorist: Yihsun Chiang, Cheng-Hsuan Lin
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
Recording: Zen Chien, Chris Chen, Company: 112F Recording Studio
Imsuren n Tugniwin
Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
Recording Engineer: Zen Chien
Recording Assistant: Chris Chen
Recording Studio: 112F Recording Studio

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