The Zlin Region Tamagit n Twaturt sɣur Radoslav Dostal d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2023
The Zlin Region Tamagit n Twaturt
sɣur Radoslav Dostal
Amsaɣ: Zlín Region
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #142959Afeṣṣel
Ɣef The Zlin Region Tamagit n Twaturt
Aɣawas n Zlin d yiwet n tmagit tanaflit i d-yettwaxedmen i yiwet n temnaḍt deg tegduda tatceka. Tamagit-agi tebna ɣef uɛenqiq, front sin isin-nni-ines pesṛentḍen ɣef kṛad n tmura tamezwarut n temnaḍt. Aɛenqiq itekk lqaleb n usismel, yeɛnu daɣen anida i d-yettili ubeddel, imi tuɣac akked tsekkilin yetffaɣen si yigran-is. Ini yellan d aberkan, d amellal, d awraɣ aberkan akked wawraɣ ifelfel, s wawraɣ yeɛnan ini n uɣecvevev n Zlin. Tamagit-agi tessken-d taɣwalt tarusant akked tesnulfa n temnaḍt akked imezdaɣ-is.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
The Zlin Region Tamagit n Twaturt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. The Zlin Region Tamagit n Twaturt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. The Zlin Region Tamagit n Twaturt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- Tigejdiwin & Akemmus
- Digital
- Tibzimin
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- Tasnakta n Ufares
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- Asewḥel n Usnulfu
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- Anadi
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- Aseḥbiber
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- Tanzagt n Usenfar
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- Tanila n Umahil
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- Igmamen n Terbaɛt
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - Imsuren n Tugniwin
- Photographer Julius Filip
Film maker Radim Vanous
Yettwaxellṣen
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