Italian Capital of Culture Alugu d Timsizzelt n Usenker sɣur Akomi

Italian Capital of Culture Alugu d Timsizzelt n Usenker sɣur Akomi d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2023

Italian Capital of Culture Alugu d Timsizzelt n Usenker

sɣur Akomi

Amsaɣ: Municipalities of Brescia and Bergamo

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #143502

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Italian Capital of Culture Alugu d Timsizzelt n Usenker

Yiwen n ulugu i ttuzuzrun snat n temdinin timgaradin (Bergamo d Brescia, yedduklen am Tamaneɣt Talyanit n Yidles deg useggas 2023), i d-yewwin seg udlis aɣerfan, yettwa-smumen iwakken ad yadir deg wakud. Taẓuřṛit-is meṛṛa tebna ɣef uẓwi n yiferdisen izirigen s teɣzi tazirayt, i d-yewwin seg yiberdan n lebni i ɣef ttwaassent snat n temdinin-a, s yiswi n usenfel n tikci n temdinin tiṣenɛin d usmekti n tesnakdit-nsent deg tallit tamenzut n Covid-19. Aferdis azegzaw anemhil mačči d 3 d B kan deg yiwen n wakud, maca yezmer daɣen ad isemres inamkan d tulɣiwin timgaradin deg yimukan imgaraden.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Italian Capital of Culture Alugu d Timsizzelt n Usenker d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Italian Capital of Culture Alugu d Timsizzelt n Usenker ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Tigejdiwin & Akemmus: Minimum height of the logo: 10 mm
Tibzimin: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Tasnakta n Ufares: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Asewḥel n Usnulfu: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Anadi: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Aseḥbiber: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Tanzagt n Usenfar: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Tanila n Umahil: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.