Tgl Tamagit n tefirka TGL sɣur Wei Sun d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2023

Tgl Tamagit n tefirka TGL

sɣur Wei Sun

Amsaɣ: DOTONE Brand Design

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

11,009

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #143895

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Tgl Tamagit n tefirka TGL

TGL d talɣa n unadi d usegmi i yiarrac. Tesseqdac taywalt turmidt d tarrayin n usselmed ishullen. Alugu isseqdac aḥeǧǧiǧ am akarkur n usmekti n tefirka. Isseqdac izamulen n teẓri ifessasen, iṣefwanen i wakken ad d-yefk tugna n tefirka teqneɛ, tishil, tikkelt-nni ad d-yefk IP n tefirka yemgaraden, ayen i d-yettaken i tefirka timezliyin tinfusanin, i wakken ad tili temsislit ugar d warrac, ad d-tesbedd tuqqniwin tisensanin. Aseqdec amatu n tutlayt taẓurant s yiniten teqneɛ ad d-yefk tamuɣli tuḥerrect, talemẓit, tamdakelt.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Tgl Tamagit n tefirka TGL d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Tgl Tamagit n tefirka TGL ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Tgl Tamagit n tefirka TGL yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Tigejdiwin & Akemmus: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Tibzimin: Brand Design, Logo Design, Brand Identity, Education, IP Design
Tasnakta n Ufares: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Asewḥel n Usnulfu: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Anadi: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Aseḥbiber: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Tanzagt n Usenfar: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Tanila n Umahil: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Ibrivan: All copyrights DOTONE Brand Design,2021
Imsuren n Tugniwin: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021