Q Sky Pilates Timagit n Ttbut by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
UzzalUnuɣ· 2023
Q Sky Pilates Timagit n Ttbut
Client: Q Sky
Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #144502The Design
About Q Sky Pilates Timagit n Ttbut
Q Sky Pilates d timagit n ttbut i d-yettwaxedmen i wexxam n Pilates. Asekkil Q yettwarsem am tafrant itferrin s tlelli deg igenni, isseqqim isem n wexxam ɣer tuffirt n tifawt, tlelli akked usterreh. Asekkil-agi yiwen yekka am tugna tuɣmastant, yerna yiwen n usekkil-agi yebqa yemsaway akked tira yettwasqedcen i yisem n ttbut ummid. Timagit-agi tettwasqedec ɣef tsura n wemkan, llebsa n usport, tikwas n waman akked tkerḍiwin n usdukel, yettwaxedmen s tsiwla tumḍint, tsiwla n harir akked tirfeḍt. Tuṣṣna n yiniten deg yal aḥric n umaterial tettwaḥrez s telqey meqqren.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Q Sky Pilates Timagit n Ttbut d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Q Sky Pilates Timagit n Ttbut ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
- Dimensions & Packaging
- Size according to specific object application
- Tags
- Pilates, sports, fitness, sky, bird
- Production Technology
- Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
- Design Challenge
- There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
- Research
- Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
- Inspiration
- Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
- Project Duration
- Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
- Operation Flow
- It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
- Patents
- Trademark holder: Q Sky
- Image Credits
- Design，Feng Lei，2022
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