A Inc Timagit n tkebbanit by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
UzzalUnuɣ· 2023
A Inc Timagit n tkebbanit
by Yu Morisawa
Client: A Inc
Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #145279The Design
About A Inc Timagit n tkebbanit
A Inc d ahil n timagit n tkebbanit i d-yettwaxedmen i yiwet n tkebbanit yellan di Tokyo. Timagit-agi tebna ɣef usekkil A yekkat s izirig yettwasebɣen. Izirig-agi ttmeslayen ɣef tazmert d wahil n mkul yiwen yeqqnen ɣer tkebbanit. Izirig-agi mi ara myeɣlin gar-asen, d asenqed n wamek i d-tettbin tkebbanit s ubrid n wugur n tesmilin. Timagit-agi tettwasnas ɣef tkarḍiwin n umahil akked yisekfal, mkul yiwen yezmer ad yefren ini yesɛeddan. Initen n yisekfal zemren ad mṣadan akked wid i ten-id-yettwazenen. Alugu yettwaxdem s tuɣac d tiluẓemin akken izirig imɣuranen ad qqimen s wudem afessas.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
A Inc Timagit n tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. A Inc Timagit n tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals. - Dimensions & Packaging
- Business card
Width91mm, Height55mm
Envelope
Width235mm, Height120mm - Tags
- limitless energy, potential, a range of colors, stripes, diversity
- Production Technology
- In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
- Design Challenge
- Design a single letter A as a logo.
- Research
- I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate. - Inspiration
- Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.
The meanings invested in the logo are
1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences. - Project Duration
- Completed in Tokyo in 2020. Since then, we have continued to refine it.
- Operation Flow
- Understanding of identity
Company motivation
Visualization of company image
recruiting - Image Credits
- Photographer / Ryo Yasumoto
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