Monmono Blue Agensu n usečču d tneɣrit n tẓuri sɣur Alvan Suen

Monmono Blue Agensu n usečču d tneɣrit n tẓuri sɣur Alvan Suen d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LfeṭṭaAgensu· 2023

Monmono Blue Agensu n usečču d tneɣrit n tẓuri

sɣur Alvan Suen

Amsaɣ: The Montage Group Limited

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Agensu

14,381

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #146288

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Monmono Blue Agensu n usečču d tneɣrit n tẓuri

Monmono Blue d agensu n usečču d tneɣrit n tẓuri di Tsim Sha Tsui, di Hong Kong. Tallunt akk tettwafukk s yiwen n yini azegzaw, ayen yesnulfan asatal amonukrum i tẓuri. Kuẓ n twemmiwin smektayent-d kazinu, asensu, taḥanut n uznuzu akked yiwen n uzniq, yerna yiwet n tkeṛṛust taqdimt tettwars s uḥric n tfekka-s yeffren ɣef wallen. Amgirred yebna s tguti tameṛqant d tguti taderɣalt, akked tafat n 6000K, acku tafat yeḥman ugar ad terr azegzaw ad d-iban d azegzaw n leḥcic. Aṭas n yiferdisen ttwaheggan uqbel yerna ttwarsen deg umkan. Agensu yeṭṭef 1464 n yiḍarren imkuẓen yerna yezmer ad yesteɛfu 50 n yinebgawen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Monmono Blue Agensu n usečču d tneɣrit n tẓuri d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Monmono Blue Agensu n usečču d tneɣrit n tẓuri ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Monmono is a restaurant, a gallery, and an art piece. With the brand core of montage, monochrome and monogram, the project aims to position itself as an urban art insertion expressing its obsession with monochrome. The entire shop is fully finished in Blue, offering people a novel and surreal feeling of being in the world of art. The implication of blue in a realistic vintage design with a surreal monochrome environment helps with showing more design details in a mysterious, calm and elegant ambiance so as to emphasize the playfulness of monochrome design. Also, scenes like a casino in the US, a hotel in the UK, retail in France and a piazza in Rome are created and turned the entire shop into a movie scene. One of the key features will be the vintage car, with a small turn angle and 1/3 of it is unseen, offering an interesting sense of stop motion. By combining various realistic worldwide vintage scenes and architecture into the abstract world of blue, taking the advantage of a monochrome style to find harmony between different eras and styles, creating a unique art piece in the city.
Tigejdiwin & Akemmus: Total Area: 1464 sq.ft. Capacity: 50
Tibzimin: Monochrome, Regal Blue, Vintage, Piazza, America, Casino, French, Retail, British, Hotel, Rome, Hall, Classic Car, Gallery, Surrealism
Tasnakta n Ufares: The light temperature of 6000K is rarely used in restaurants, but it is used in this case since the lighting of 4000K or below will green out the blue space.
Most of the construction elements are pre-fabricated in the factory and installed on-site, to ensure a precise and fine finishing and an efficient workflow.
Some of the materials such as terrazzo for the tables are custom-made due to the color tone.
In order to make sure the final result is ideal and everything works and fits, the project was mainly created on the computer; rendering is heavily used for testing different materials and calculating lux as well as color temperature for all lighting throughout the entire design process. For communicating on-site with the contractor, besides the construction drawing set, a virtual reality walk-through was also created for the workers to quickly understand the project.
Asewḥel n Usnulfu: For styles like industrial, contrast can be made easily by the mixture of concrete, steel, wood and an open ceiling. When it comes to monochrome style, creating contrast simply by use of color is not an option, the use of different textures of materials such as gloss and matt, the use of lighting, the use of dark and bright, etc, have become extra important in this project. Also, the choices of material will also be limited, for example, it is a huge challenge in terms of sourcing of materials for glass, paint, leather, terrazzo and curtain with similar colors, it deeply relies on the products and stock of the material suppliers. In terms of the challenge of lighting design, the lighting temperature must not be too warm as the blue space will be green out with lighting of 4000K or below. In consideration of maintenance and beauty, the canopy in the casino scene is filled with crystal balls with two LED strips outlined, to mimic the old casino without installing tons of lightbulbs.
Anadi: The Monmono project is also a huge art project that aims to insert each single-color restaurant into different parts of the city, using monochrome as a very understandable and compelling theme, using restaurants as a high-traffic daily business, to provide a very unique platform for the local artists to exchange ideas and to have their own exhibition. The strong brand identity has successfully attracted a lot of people to visit and get to know more about monochrome as an art form as well as the artists' works. The artwork to be exhibited in Monmono has to be in monochrome style while the artist's own style is maintained. As a result of such creative projects, most of the artists got inspired and improved by creating in monochrome due to the limitation of color options and contrast.
Aseḥbiber: The idea of monochrome is inspired by architectural study models, the beauty of a simple scale pure white object, and the beginning of all projects. What if the city is built with only one color? The buildings, the windows, doors, canopies, vehicles, streetlamps, furniture, the ground and the sky, the entire world is in one color, how interesting would it be? However, it would be an impossible project. Looking at the beautiful city of Hong Kong, which is busy, complex and colorful, what if there is a mass of one single color is inserted into the urban context? With a simple, clean, and clam object of a single color, creating an entertaining and provocative contrast with the Hong Kong city context.
Tanzagt n Usenfar: The project is located in Tsim Sha Tsui, Hong Kong. The design was started in January 2022 and the construction was finished in Aoril 2022.
Tanila n Umahil: The layout has been divided into 4 sections, private room (Hotel), semi-private room (Retail), high stool table (Casino) and main dining area (Piazza), the variety of seating provided diversity to the space, meanwhile providing clear zoning for operation. The main dining area was centered in the middle of two doors located on each side of the façade; two main hallways were separated by a series of dining tables in the middle, which can be flexibly arranged to cater to different groups of people. Each side of the main dining area and independent rooms has its own service sideboard, designed to be hidden in the scenes with good accessibility for operation flow. The kitchen door is set back from the dining area structure wall to keep the consistent outlook of the design, acoustic control and other control panels were stored in the cabinet in the kitchen lobby. The cashier was decorated as one of the feature scenes next to the exit door, and most of the functional equipment and furniture were designed to align with the concept, beautiful and highly functional.
Ibrivan: Copyrights belong to Nameless Hong Kong Limited, 2022
Imsuren n Tugniwin: Photographer: Yui Zhu