ReForm Plastic Asnulfu n Tmagit n Tecreḍt by Giang Nguyen

ReForm Plastic Asnulfu n Tmagit n Tecreḍt by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

LbrunzUnuɣ· 2024

ReForm Plastic Asnulfu n Tmagit n Tecreḍt

by Giang Nguyen

Client: ReForm Plastic

Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category

15,066

Verified Award Winner

Verify Award Status for #147036

View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Asnulfu n Tmagit n Tecreḍt

ReForm Plastic d takebbanit i yumɣen s wugur n tmetti tezga-d di Vietnam, i yettekkin deg useḥbes n wugur n yiḍumman n plastik, deg usnerni n tallelt n yixeddamen ur nesɛi ara talɣa tunṣibt deg ulqqeḍ n yiḍumman, d deg usirew n tadamsa tazugart s ufares n yiḥricen d yifurrugen i d-yekkan s yiḍumman n plastik yettwalsen. Taẓuni tufrint n ugrudem n yifurrugen ReForm Plastic tettwazegger s tlamt deg tuṭṭfa tasnartayt. Kif i tettεemmim tkebbanit ad teg ifurrugen imaynuten, tamkarḍit-is n yisallen n tecreḍt tettemɣur tettesneflay, tettmudd-d talɣemt tunṣibt yeddukklen n wallalen n usefsu i yimahilen isnulfanen.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

ReForm Plastic Asnulfu n Tmagit n Tecreḍt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. ReForm Plastic Asnulfu n Tmagit n Tecreḍt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. ReForm Plastic Asnulfu n Tmagit n Tecreḍt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release