Modulabs Anagraw n Timagit Tuzvigt sɣur Wonseon Yu and Yoonhee Jeong

Modulabs Anagraw n Timagit Tuzvigt sɣur Wonseon Yu and Yoonhee Jeong d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2023

Modulabs Anagraw n Timagit Tuzvigt

sɣur Wonseon Yu and Yoonhee Jeong

Amsaɣ: Modulabs

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

10,114

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #148300

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Modulabs Anagraw n Timagit Tuzvigt

Modulabs d anagraw n timagit tuzvigt i d-yettwaxedmen i tuddsa n unadi. Anagraw-agi n timagit yebna s ucfaḍ ussid ittwaxedmen s wudem uslig. Acfaḍ-agi yesɛa yiwen n uzegrir n tsakayt s 300 n yidaddiwen, ayen i s-yettarran ability ad d-yefk aṭas n tugniwin yemgaraden i tsekkilin. Yal tasekkilt tettwaxdem s telqey d amaslay, mačči s tuɣalin ɣer tugniwin tigennadwin, ayen i s-yefkan amẓi n umdan. Tisekkilin ur nefli ara akken iwata, ssbeggnent-ed axeddim d unadi wala anagi yesnernan tiddi n leɛqel. Iɛeggalen zemren ad seqdcen acfaḍ akken ad mṣadan d timagit, ayen n ifecka izdaɣen s ugdil idegwlen ad ten-ɛiwnen ad snulfun-d ismawen s tsusmi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Modulabs Anagraw n Timagit Tuzvigt d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Modulabs Anagraw n Timagit Tuzvigt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Tibzimin: Identity, Typeface, System
Tasnakta n Ufares: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Asewḥel n Usnulfu: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Anadi: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Aseḥbiber: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Tanzagt n Usenfar: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Tanila n Umahil: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Ibrivan: trademarks: Modulabs (2023)
Igmamen n Terbaɛt: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong